Track Campaign Source on Google Analytics

DOKU Checkout now supports the ability to track campaign sources through Google Analytics (GA). This feature allows merchants to attribute transactions to specific marketing campaigns by passing UTM.

By leveraging this feature, you can:

• Identify which campaigns drive conversions

• Improve marketing strategy based on performance data

• Track customer behavior through your Google Analytics account

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How it Works ?

When generating a checkout order, you can pass Google Analytics UTM parameters in the request. These parameters will be stored and sent during the transaction process, enabling you to track attribution data in your analytics tools.

Request sample :

"additional_info": {
        "google_config": {
            "campaign_name": "test_name_2",
            "campaign_source": "test_source_2",
            "campaign_medium": "test_medium_2",
            "debug_mode": true
        },
    }

Body Paramater	Type	Mandatory	Description
google_config.campaign_name	String	Optional	The name of the marketing campaign (e.g., "ramadhan_sale"). Used to group campaign results.
google_config.campaign_source	String	Optional	The source of the traffic (e.g., "google", "instagram"). Identifies where the user came from.
google_config.campaign_medium	String	Optional	The medium used in the campaign (e.g., "cpc", "email", "referral").
google_config.debug_mode	Boolean	Optional	Set to true to enable debug mode, which will log campaign tracking behavior for troubleshooting purposes.